Kenya Airways has signed a
Memorandum of Understanding (MOU) with the Seychelles Tourism Board
(STB) to promote tourism and boost Intra Africa traffic to one of
the world most popular tourist destination.
This was confirmed at a handover
ceremony held at the Ministry of Transport and Infrastructure
attended by the Cabinet Secretaries James Macharia and Najib Balala
from the Kenya Government and the Minister for Civil Aviation,
Ports and Marine Maurice Loustau- Lalanne,
The agreement encapsulates a
framework for collaboration between the airline and the Seychelles
Tourism Board and is underpinned by the strategic value of tourism
to both organisations, and to the airlines purpose to promote
sustainable development in Africa. The MOU covers promoting intra
Africa tourism, joint marketing and participation in events across
Africa, and stakeholder education.
This MoU is also anchored on the
aspiration to strengthen the airline presence in Seychelles as a
destination and the STB desire to increase African tourism.
The airline Group Managing Director
and CEO Mbuvi Ngunze said "This partnership will also underscore
the important role that Kenya Airways plays in the African economic
development, specifically creating vital linkages between the
continent and the international market, on which tourism and other
key sectors depend on and thrive".
Kenya Airways has operated into
Seychelles since 1972 then as East African Airways and today flies
four times a week to the island off the coast of Indian Ocean.
The airline is committed to
increasing its footprint in Africa and will consider adding its
frequencies into Seychelles in the future based on destination
growth. Intra Africa traffic grew by 14 percent in the last half of
FY 2016/17 as the airline strategically sought to win in
The two organizations will work
together to come up with tourism boosting strategies including
incentive travels and holiday packages with KQ Holidays
This partnership is significant
given that the current global environment is increasingly
competitive on both the tourism and aviation fronts
CS Macharia commenting on the MOU
said "The MOU will see STB tap into advertising opportunities on
the airline's platforms while STB will market the Kenya Airways as
the preferred airline partner to Seychelles."
Through its SkyTeam partnership,
the airline offers access to 1000 destinations across the globe and
is looking to add USA in that repertoire as Kenya has now qualified
for Category one which allows the airline to market and get traffic
from the US.
Kenya Airways will also explore
through this the opportunity to have regular cargo freighter
flights on the request of the Seychelles government based on demand
for products from Kenya.
Source: Kenya Airways