It
is not often that an airline achieves two remarkable feats within a
day. But so it was in late 2011 when Ethiopian Airlines was
admitted into the Star Alliance family as its 28th member and third
African member after South African Airways and EgyptAir. On the
same day, Ethiopian was also receiving the Boeing 787 on its
initial trip to Africa as the launch customer for the airplane in
Africa. A year ago, ET was accepted to join the Star Alliance, thus
enabling it to commence the processes necessary for its eventual
entrance into the largest airline alliance group. Witnessed by the
crème of international media and the top leadership of Star
Alliance and its member airlines, the event was a memorable display
of Ethiopian culture exhibited in elegant and resplendent white
dresses worn by executives of Ethiopian airlines and their affable
guests.
An elated Ethiopian CEO, Mr.
Tewolde Gebremariam, says "the entrance of ET into Star Alliance is
a defining moment for the airline," while noting that the entrance
of Ethiopian Airlines into the Alliance will consolidate the
Alliance's presence in East, West and Central Africa. He notes that
ET brings immense value to Star Alliance by giving the network a
foothold on Africa which he termed 'the next and perhaps the last
frontier in economic development'. "It is another historical
milestone for Ethiopian to join this most prestigious and longest
serving Alliance in the world," says Mr. Tewolde Gebremariam. "This
day will remain colourfully marked in our history book. It is in
line with our efforts to lay a strong foundation for the airline to
achieve its vision 2025 objectives." Part of this vision, according
to the CEO, will see Ethiopian organized as a group with 7 business
units, with 120 aircraft and flying to 90 destinations.
Immediate-past CEO of Star
Alliance, Jaan Albretch, acknowledging the great work done by ET in
meeting Star Alliance requirements within one year, says the
network offers ET's customers more flights to more destinations
across the Alliance's over 1290 destinations in 189 countries.
"Today we have taken a large step forward in completing our Africa
strategy," says Jaan Albrecht, CEO of Star Alliance." With
Ethiopian Airlines now part of the Star Alliance network, we offer
our customers the widest choice of flights connecting to, from and
within Africa.
Moreover, Ethiopian Airlines will
bring the Star Alliance customer benefits to more markets across
Africa, a region of the world in which air travel is enjoying
steady growth rates." The entrance of ET brings to 16 the number of
Star Alliance carriers offering 750 daily flight services to over
48 countries on the continent.
CEOs of other Star
Alliance members present at the ceremony included Siza Mzimela of
South African Airways, Mr. Jeffery A. Smisek of United Airlines,
leaders of Lufthansa and Turkish Airlines, amongst others.
Acknowledging the tremendous work being done at Ethiopian Airlines,
the CEO of Lufthansa says ET, one of the fastest growing airlines
in the world, continues to be a model for airlines in Africa. In
many ways, including profitability, manpower development,
commercial and technical collaborations, ET has remained the
oft-cited example of a well-run African carrier. It has several
commercial agreements with airlines in Africa and other parts of
the world, in particular Asia. Its investment in Asky, the regional
carrier in West Africa continues to be an example in cross-border
investment in Africa. Ethiopian Airlines joining of the Star
Alliance also positions the Alliance as the leading carrier
alliance on the African continent and provides the alliance members
with another hub in Addis Ababa after Johannesburg and Cairo.
The Dreamliner was also in
Addis
The celebrations at Addis Ababa
also featured prominently the visit of the legendary Boeing 787
airplane to Ethiopian Airlines. A launch customer in Africa, ET
holds orders for 10 of the airplanes with the first delivery
expected later in the coming months. Mr. Gebremariam who bemoaned
the challenges imposed on the airline by the delays in delivery of
the airplane says the airplane is a game-changer and worth the
waiting.