ASKY is Africa's regional
airline currently focused on spreading interconnectivity in the
West and Central Africa regions. Now in its 16 months of operation
and with load factor averaging 62%, the airline is not deterred by
existing glitches in its quest for market access. And with
technical support from respectable Ethiopian, ASKY thinks much of
partnerships with other airlines, as it feeds and de-feeds mainly
from its hub in Lome. ASKY CEO, Busera Awel, who is former
Ethiopian's Vice President for Commercial, here speaks of the
ASKY's growth trajectory
Q: Where are you today on
the journey to position ASKY in Africa's regional
market?
A: After only 16 months of service in West and
Central Africa, ASKY has become the first airline in this region.
ASKY has the biggest network and no other airline serves as many
destinations as ASKY.
Q: In terms of your
numbers, how are your flights performing?
A: ASKY now
operates over 60 flights per week departing and arriving at its hub
in Lomé, with an average load factor of 62%. To date, nearly 280,
000 passengers have been transported throughout the sub-region.
Q: Which are the feeder
markets for ASKY?
A: ASKY is
operating in a big region but the markets are thin. We have
effectively connected those thin markets through our network to
support and feed each other. Otherwise, there is no big regional
market. Our number one traffic feeder is Ethiopian Airlines, the
strategic partner. As Lomé is becoming centre, we receive and feed
to all airlines (Air Mali, Air Burkina, Air France, Brussels
Airlines, Royal Air Maroc, etc.)
Q: What does your
relationship with Ethiopian entail?
A: Ethiopian
Airlines is the strategic partner, but is contractually bound to
ASKY by a management contract for 5 years.
Q: Protectionism is a
challenge in Africa's airline market. How is ASKY coping with
this?
A: ASKY, a
regional company, is well placed to know that... Despite the
Yamoussoukro Decision, it had been difficult to obtain traffic
rights, even from the signatory States. Senegal is still declining
traffic rights to Dakar
Q: How many routes does
ASKY currently have, and are you opening any stations this year
especially to North and South Africa?
A: We serve 20
destinations, with a hub that keeps increasing the number of
connections. Nouakchott, Malabo, Dakar, Luanda, Johannesburg are in
the pipeline for this year.
Q: Fuel Price has been a
challenge for the industry. What is ASKY doing to mitigate the
impact?
A: The airline industry is operating at a very
small profit margin. ASKY has been always trying to be more and
more cost-effective airline. ASKY is controlling the fuel impact
with cost control and efficiency.
Q: Apart from ET, is ASKY
in any other partnership yet?
A: ASKY signed
commercial partnership agreements with Air Mali, Air Burkina, Air
Ivoire.
ASKY will continue to initiate and
push close cooperation with the airlines in the region.
Q: Are you meeting your
growth projections?
A: ASKY is
progressing as planned. It is even more than projected.
Q: Are you not growing too
fast?
A: Yes, but it is
planned.
Q: How would you describe
the state of safety and security in ASKY operations given the new
concerns about these two factors in African and global air
transport industry?
A: Today, ASKY
sticks strictly to the safety and security required in the airline
industry. Our fleet is new and the maintenance is managed by
Ethiopian Airlines, which is well reputed for its quality.
Q: What is your vision for
ASKY as a new African brand?
A: A perspective
of becoming the first continental standard-setter, and a reliable,
cost-effective airline in Africa that is responsive to the needs of
Africans and all its customers.